Product reviews

Reviews do two jobs at once: they persuade someone who is undecided, and they supply the star rating Google shows in search results. Both come from the same place — the reviews you moderate here.

The page opens on the Pending filter, because that is the work rather than the view. The four counters at the top always show real totals: pending · published · rejected · spam. Clear the filter to see everything.

---

Approve or not

Four states:

State	Meaning
Pending	Just submitted, unread. Not shown on the storefront
Published	Live on the product page and counted in the rating
Rejected	You said no. Not shown, not counted
Spam	The same, but classified separately for filtering

Each row has four buttons:

• ✓ Approve — publish it.
• ✕ Reject — do not publish.
• 📌 Feature — pin it as a highlight. A theme can show this group separately.
• ↩ Reply — answer publicly under that review, as the store.

Approving or rejecting recalculates the product's rating immediately — the line at the bottom of the page says exactly that. The rating is not something you type onto a product; it is derived from the published reviews. So the number on the product page always agrees with the reviews listed underneath it, and you cannot make the two disagree.

The Verified buyer badge appears when the writer really did buy that product — the most trustworthy signal on the page, and not editable.

Replying to a 3-star review is worth more than deleting it. Readers trust a page with a few average reviews more than a page of nothing but 5 stars, and your reply is the part they read most closely.

---

Importing from another platform

Import takes a CSV in Judge.me's own column set — a file exported from Judge.me imports here without editing. If you do not use Judge.me, press Download template for a sample file.

Reviews are matched to products in this order: product_handle → product_url → product_id. So if a product's handle differs from the one in your old store, fix the product_handle column in the file before importing.

Two options at import time:

• Replace previously imported reviews — delete the previous import and import again. For when you imported the wrong file.
• Hold all imported reviews for approval — force everything to Pending. Unticked, the state in the file is used (Judge.me's curated column; without it, they count as published).

On a first import, tick "Hold all for approval" even if you trust the old data. Importing a few hundred reviews straight onto the storefront with nobody having read them is the fastest way to get a review that names your old platform onto your product page.

Export downloads every review in the same format — for a backup, or for moving elsewhere.

---

Showing reviews on the storefront

Reviews do not appear by themselves. They show in two places, and each is enabled separately in the theme builder:

1. The star rating on the product page — the rating block in the product information.
2. The full review list — the product-reviews section, placed wherever on the product page you like.

The same data is also embedded in the page as JSON-LD (Review and AggregateRating), which is what Google reads to show stars in search results. That part is automatic and needs no switch.

---

Reference

Where	Control	Notes
Top	4 counters	Real totals, independent of the filter
Top	Import / Export	CSV in Judge.me's format
Filters	Status	Pending · Published · Rejected · Spam
Filters	Rating	1–5 stars
Filters	Search box	Searches the body and the author name
Row	✓	Approve — recalculates the rating at once
Row	✕	Reject
Row	📌	Pin as featured
Row	↩	Reply publicly
Row	🗑	Delete permanently
Row	Verified buyer	Automatic, not editable
Import	Replace previously imported	Deletes the previous import
Import	Hold all for approval	Forces Pending. Tick it on a first import
Import	Product matching	product_handle → product_url → product_id

---

Next: Volume bundles — selling 2 for less than twice the price of 1.